Generative AI will require greater involvement of the human factor to avoid risks

The risks, training and governance of Artificial Intelligence (AI) have been the axes of the reflections at the informative meeting ‘The impact of generative AI in the European creative and cultural industry’, organized this later by Agencia EFE and Panodyssey, in which the panelists have advocated providing greater human involvement to this tool.

In this way, the vice president of the Spanish Association for Artificial Intelligence (AEPIA), Luis Magdalena, wanted to make it clear that “creativity is not in AI, it is in whoever uses it”, so for him, before the debate of possible biases, the problem is with the developers.

“A machine does not know what is true or false, it does not have that concept, it cannot deceive us. So who is fooling us? Whoever develops that technology, that is why we have to prevent the risks,” he warned.

A large amount of data needed

In this way, the machine learning research engineer at Clibrain Labs, María Grandury, has delved into the fact that “more and more data is needed to train these models”, which will make us enter “a loop” in which lots of information to mitigate biases related to gender or race, for example.

Regarding governance, the general director of Hootsuite in France and Iberia, Romina González Galetto, has highlighted transparency in the use of the tool as an important issue and has requested global regulation, based on guidelines “that align us to everyone as creators of technology.”

Although experts consider this last paragraph complex, due to the lack of agreement on the matter between regions such as the United States, China or the European Union, they have considered that technological education will be a pillar in the proper development of AI.

Count on the least represented communities

The Director of Digital Content at the EFE Agency, Desirée García, has argued that “the logical thing” would be to work with the least represented communities in data collection so that they “contribute their knowledge and help generate inclusive global governance.”

In the second part of this informative meeting, the interim director of EIT Culture & Creativity for the southwest region, Àurea Rodríguez; the founder of Panodyssey, Alexandre Leforestier; the business analyst at Dinarys, Anna Vakulenko; and the European Commissioner for Innovation, Research, Culture, Education and Youth, lliana Ivanova.

2 billion for AI

Precisely, Ivanova has assured that the European Commission supports “the good use of AI for culture and creative talent”, for which they will allocate more than 2,000 million euros in their plan to cover from 2021 to 2027.

“The first thing will be to establish a regulatory framework for the ethical use of artificial intelligence, the EU digital legislation launched a few months ago agreed to fight against illegal content, including the defense of copyright,” he highlighted during his intervention.

A trend that the founder of the social network Panodyssey joined, since after “four years of intensive work” they added a broad program based on AI that distributes content “in a reliable environment with reliable data.”

By Web Desk