- Global Campaign Uses the Power of Football to Promote Mental Wellbeing, Inclusion and Youth Empowerment in Pakistan
ISLAMABAD: The Pakistan Football Federation, in collaboration with the United Nations in Pakistan and the UN Youth Office, officially launched the global #Football4MentalHealth initiative in Islamabad, marking a significant step toward promoting mental wellbeing, social inclusion, and youth empowerment through sports.
The launch ceremony brought together senior officials, youth representatives, football stakeholders, and members of the diplomatic and development community as Pakistan became one of the first countries to join the growing international movement.
The initiative highlights the increasing role of sports, particularly football, as a powerful platform for raising awareness about mental health challenges, encouraging positive social engagement, and strengthening youth participation in communities.
UN and PFF Leaders Highlight Importance of Sports for Mental Wellbeing
The event was attended by PFF President Syed Mohsen Gilani, United Nations Resident Coordinator in Pakistan Mohamed Yahya, and UN Youth Office representative Paul Lier Felipe.
Speakers at the ceremony emphasized the transformative power of football in bringing communities together, supporting emotional wellbeing, and creating opportunities for young people to thrive in healthy and inclusive environments.
Officials noted that mental health remains an important global challenge, particularly among youth, and initiatives such as #Football4MentalHealth can help reduce stigma while encouraging dialogue, resilience, teamwork, and social connection.
Football Recognized as a Tool for Inclusion and Social Development
The campaign reflects the United Nations’ broader commitment to using sports as a catalyst for sustainable development, peacebuilding, and social cohesion.
Through partnerships with national sports institutions and youth organizations, the initiative aims to expand access to safe and inclusive sporting spaces while empowering young people to become ambassadors for mental wellbeing in their communities.
The Pakistan Football Federation reaffirmed its commitment to promoting football not only as a competitive sport but also as a platform for positive social impact and youth engagement across the country.
Pakistan Among First Nations to Join Global Movement
By joining the #Football4MentalHealth initiative, Pakistan has positioned itself among the early participating countries supporting the global effort to integrate mental health awareness into sports and youth development programs.
The campaign carries the message: “One World. One Game. One Goal,” reflecting a shared international vision of unity, inclusion, and wellbeing through the universal language of football.
The launch in Islamabad was widely welcomed as an important milestone in strengthening cooperation between the United Nations and Pakistan in advancing youth-focused initiatives, community wellbeing, and the positive role of sports in society.
BY: The Times Union
