- Lebanese-Jordanian Actress Showcases Timeless Elegance in Latest Armani Privé Fragrance Promotion
DUBAI: Lebanese-Jordanian actress Andria Tayeh has once again taken center stage in the fashion and beauty world, starring in a new Armani Beauty campaign that celebrates elegance, sophistication and modern femininity.
The actress shared the campaign video with her followers on TikTok, where she captivated audiences with her graceful presence while promoting the luxurious Armani Privé Oud Nacre fragrance.
A Portrait of Refined Beauty
In the visually striking campaign, Tayeh wears a flowing white silk dress featuring a low-back design, complemented by soft, luminous makeup that enhances the campaign’s understated aesthetic.
Filmed in a minimalist indoor setting, the video alternates between intimate scenes of Tayeh seated on a bed and standing gracefully before sheer white curtains, creating an atmosphere of serenity and timeless luxury while showcasing the signature fragrance.
A Growing Partnership with Armani Beauty
Tayeh’s latest appearance further strengthens her relationship with Armani Beauty, a collaboration that began last year when fashion icon Giorgio Armani appointed her as the brand’s Middle East Beauty Ambassador.
Announcing the partnership at the time, Tayeh described the appointment as a defining moment in her career.
“I am thrilled and honored to embark on this new journey with Armani Beauty,” she wrote.
She added that the brand reflects values she has always admired, including timeless elegance, refined simplicity and the empowerment of women.
“Armani Beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world,” she said.
From Desert Elegance to Global Recognition
Following her appointment, Tayeh featured in Armani Beauty’s Ramadan campaign, filmed against the breathtaking backdrop of sweeping desert dunes.
Dressed in a flowing emerald-green abaya, she elegantly showcased the Armani Privé Vert Malachite fragrance, blending Middle Eastern heritage with the luxury brand’s signature style in a campaign widely praised for its artistic direction.
A Rising Star in International Cinema
Tayeh has earned widespread acclaim for her performances in Kurdwin Ayub’s award-winning film “Mond” and Netflix’s popular coming-of-age drama “AlRawabi School for Girls,” establishing herself as one of the Arab world’s most promising young actresses.
Her growing international profile has made her a sought-after face for leading global luxury and beauty brands.
First Middle Eastern Ambassador for Kérastase
Beyond Armani Beauty, Tayeh continues to expand her influence in the global beauty industry.
Last year, she became the first Middle Eastern ambassador for French luxury haircare brand Kérastase, marking another milestone in her flourishing career.
In the campaign, filmed in a sleek all-white studio, Tayeh answered questions in English, Arabic and French while highlighting the importance of healthy hair and self-confidence.
Reflecting on the collaboration, she wrote:
“Growing up, hair was always a big part of my identity, and now, representing a brand that celebrates hair in all its beauty feels surreal. Here’s to confidence, strength and great hair.”
An Emerging Global Fashion and Beauty Icon
With acclaimed acting performances, high-profile international partnerships and an expanding presence in the luxury fashion and beauty industry, Andria Tayeh continues to establish herself as one of the Middle East’s most influential young cultural ambassadors, representing Arab talent on the global stage with elegance, authenticity and confidence.
BY: The Times Union
