ISLAMABAD – In a landmark move to redefine guest experience and global hospitality standards, Serena Hotels officially launched its much-anticipated Prestige Club Loyalty Programme with a grand event held at the Islamabad Serena Hotel.
The launch marked a significant milestone in the brand’s ongoing commitment to offering luxurious and personalized service across its premier destinations in South Asia and Africa.
Prestige Club Plus: Redefining Exclusive Travel
At the heart of the event was the unveiling of Prestige Club Plus, an elevated tier of membership that unlocks a world of exceptional privileges. Members of Prestige Club Plus can now enjoy:
- Exclusive room rates and complimentary upgrades
- Priority bookings and express check-in/out
- Complimentary and discounted dining at Serena’s award-winning restaurants
- Premium access to Maisha Spa & Health Club services
- Invitations to private events and curated experiences at Serena properties globally
This new membership tier is designed to offer added comfort, convenience, and elegance to Serena’s most loyal patrons, making every stay not just memorable but rewarding.
Immersive Experience Zone and Mobile App Launch
To enhance the guest experience further, Serena Hotels introduced an interactive Experience Zone at the event, giving guests a first-hand look at the newly launched Prestige Club mobile app. The app is a digital gateway for members to:
- Instantly redeem loyalty points
- Make real-time reservations at any Serena property
- Receive personalized offers and rewards on the go
- Access exclusive updates and benefits tailored to their preferences
The app reflects Serena’s strategic investment in digital transformation and guest-centric innovation, ensuring that luxury travel is just a tap away.
Voices from the Launch
Speaking at the launch, Serena Hotels Group CEO Aziz Boolani said:
“The Prestige Club is more than just a loyalty programme – it’s our way of saying thank you to our guests who inspire us to raise the bar. With Prestige Club Plus and our new app, we’re creating a seamless experience that is as rewarding as it is refined. This is the beginning of a new era for Serena – one that is personal, digital, and deeply connected to our guests’ evolving expectations.”
Attendees included dignitaries, frequent travelers, influencers, and Serena’s longstanding patrons, all of whom shared excitement about the brand’s forward-looking vision.
Global Impact, Local Elegance
With properties in Pakistan, Afghanistan, Kenya, Tanzania, Rwanda, and Uganda, Serena Hotels continues to serve as a benchmark for culturally rich, environmentally conscious, and socially responsible luxury hospitality. The launch of the Prestige Club reaffirms Serena’s dedication to nurturing relationships with guests not only during their stay but throughout their journey.
BY: The Times Union
