- Iranian Pavilion: Showcasing Millennia of Persian Heritage to the Pakistani Traveler
Islamabad – The prestigious Marriott Hotel in Islamabad served as the epicenter of global tourism discourse today with the grand inauguration of the Global Destinations Expo 2025. This landmark event, a strategic collaboration between Discover Pakistan and the Pakistan Tourism Development Corporation (PTDC), officially
commenced, drawing an illustrious assembly of international dignitaries, diplomatic envoys, tourism visionaries, and industry titans. The Expo stands as a definitive platform dedicated to fostering unparalleled economic and cultural partnerships, with a concentrated focus on unveiling the boundless potential of tourism across the illustrious regions of Iran, Central Asia, Africa and Europe.
The opening ceremony witnessed significant participation from a distinguished international diplomatic corps, underscoring the event’s global resonance. The convocation further brought together senior representatives from Pakistan’s provincial tourism authorities, chief executives of premier private tourism enterprises, and thought leaders from national and international industry associations. This confluence of stakeholders has transformed the Expo into a dynamic nexus for dialogue, partnership, and the co-creation of a shared vision for sustainable and interconnected travel economies.
Strategically designed as a comprehensive two-day showcase, the Expo facilitates an immersive journey through diverse cultural landscapes and untapped destinations. The agenda is packed with curated networking sessions, targeted B2B meetings, cultural presentations, and detailed destination seminars aimed at highlighting niche travel experiences—from the ancient Silk Road caravanserais of Iran and Uzbekistan to the breathtaking natural wonders and vibrant cultural tapestries of nations across Africa. The event provides a critical opportunity for key players to forge bilateral agreements, develop integrated travel corridors, and collaboratively address opportunities and challenges within the sector.
The pinnacle of the Expo will be its grand culmination on Tuesday, 02 December 2025, with the hosting of the much-anticipated 2nd National Tourism Awards Ceremony. This gala event will serve to formally recognize and honor the exemplary contributions of individuals, organizations, and destinations that have been instrumental in elevating Pakistan’s tourism profile on the world stage. By celebrating domestic excellence alongside international partnership, the Expo reinforces Pakistan’s commitment to being both a premier destination and a proactive bridge between continents.
The Global Destinations Expo 2025 is more than a conference; it is a bold declaration of a new tourism paradigm. It champions a future where the historical richness of Iran, the majestic allure of Central Asia, and the profound diversity of Africa are seamlessly connected through innovative tourism products, enhanced air and land connectivity, and a collective commitment to showcasing humanity’s shared heritage. This event marks a decisive step towards positioning these regions not merely as points on a map, but as interconnected chapters in the discerning traveler’s journey of discovery.
BY: Nadeem Faisal Baiga
