- International Exhibition to Bring 360 Brands, 120 Exhibitors and Leading Pastry Chefs to Madinat Jumeirah from 30 November to 2 December
DUBAI: Dubai is set to reinforce its growing reputation as a leading international destination for culinary excellence, innovation and creative industries by hosting the fifth edition of Salon du Chocolat et de la Pâtisserie Dubai at Madinat Jumeirah from November 30 to December 2, coinciding with the United Arab Emirates’ 55th Eid Al Etihad celebrations.
Organised by HSME, the prestigious international exhibition will cover 3,500 square metres at Madinat Arena, bringing together 360 brands and 120 exhibitors. The event is expected to welcome more than 7,000 visitors, over 50 renowned pastry chefs, leading chocolatiers and international industry specialists.
A major highlight of this year’s edition will be the participation of Antonio Bachour, recognised as the World’s Best Pastry Chef, who will attend as Guest of Honour. His presence will further enhance Dubai’s appeal as a meeting point for internationally acclaimed culinary talent and professionals.
The three-day exhibition will feature an extensive programme of live demonstrations, interactive workshops and professional competitions, showcasing the latest developments in chocolate-making, pastry craftsmanship and specialty coffee. It will also provide opportunities for industry professionals, entrepreneurs and businesses to exchange expertise, explore partnerships and discover emerging market trends.
Celebrating Culinary Excellence Alongside the UAE’s National Unity
Joumana Dammous-Salamé, Managing Director of HSME, said the fifth edition represents an important milestone in the exhibition’s development, reflecting its growing role as an international platform connecting culinary talent, businesses and industry professionals.
She highlighted the significance of holding the exhibition alongside the UAE’s Eid Al Etihad celebrations, noting that the occasion reflects the country’s cultural diversity and Dubai’s emergence as an increasingly influential international culinary destination.
One of the programme’s signature attractions will be the spectacular Chocolate Fashion Show, bringing together pastry chefs and fashion designers from ESMOD to create a distinctive fusion of gastronomy, creativity and design.
The exhibition will also host discussions addressing sustainability, evolving consumer preferences and the future of the chocolate, pastry, gelato and coffee industries. The Coffee in Good Spirits Championship and a range of interactive activities will further enrich the programme, highlighting innovation and emerging trends across the global food and beverage sector.
Dubai’s Growing Appeal for Global Culinary Investment and Innovation
Maha El Khoury, Projects and Sales Director at HSME, said the exhibition reflects the remarkable evolution of the regional pastry industry and Dubai’s increasing attractiveness as a hub for international culinary talent, investment and innovation.
The fifth edition of Salon du Chocolat et de la Pâtisserie further underscores Dubai’s ability to attract prestigious international exhibitions and bring together creative industries from across the world.
By combining world-class hospitality, international expertise, business networking and cultural celebrations, Dubai continues to strengthen its position as a global destination for tourism, trade, investment and culinary excellence.
The event is expected to offer visitors and industry professionals an exceptional opportunity to experience the art of chocolate and pastry while celebrating the UAE’s spirit of innovation, diversity and international engagement.
BY: The Times Union
