Faisalabad – What began as an innovative approach to utilizing surplus raw materials has grown into a remarkable sustainability success story. Image Garments (Pvt.) Ltd., a proud partner of Danish company Mascot Workwear, has been producing high-quality workwear designed to withstand even Denmark’s toughest weather conditions.
In pursuit of greater sustainability, Image Garments launched elo, a fashion brand dedicated to transforming leftover fabrics into eco-friendly apparel. What started as a small initiative has evolved into a thriving e-commerce business—so successful that the company now sources surplus fabric from other factories to meet growing demand.
Underscoring the strength of this 🇩🇰-🇵🇰 collaboration, Denmark’s Chargé d’Affaires a.i., Mr. Peter Emil Nielsen, visited Image Garments’ facility in Faisalabad. He witnessed firsthand how the partnership has not only delivered reliable workwear to Denmark but also paved the way for a pioneering, sustainability-driven fashion venture in Pakistan.
This story is a testament to how innovation, cross-border collaboration, and responsible business practices can create meaningful impact—turning waste into opportunity and fashion into a force for good.
BY: The Times Union
